Wonderful Indonesia: Destination and Cuisine
As part of Indonesia's Ministry of Tourism's Wonderful Indonesia initiative, I crafted promotional copy for international billboards and video displays showcasing Indonesia's destinations and cuisine. Working within strict space constraints emphasizing visual content, I developed multiple copy variations and collaborated closely with designers to optimize text placement and impact.
Our approach focused on evoking curiosity through short, evocative phrases paired with stunning visuals of Indonesia's beaches, temples, and culinary experiences. This project was my first copywriting experience that focused solely on physical media.
Successfully deployed across multiple international locations, reaching tourists through strategic outdoor media placement.