GoFood
Recommendations
Recommendations
Research revealed our users needed better discovery options that balanced delight and personalization. As a UX Writer for GoFood's Recommendation stream, I developed copy for multiple discovery touchpoints: category descriptions, cuisine shortcuts, popular brands, restaurant similarities, and curated dish collections.
Working closely with Designers, Product Managers, UX Writers, and the Content Data team, I reviewed the recommendation lists to ensure they authentically reflected Indonesian culinary preferences. This collaboration extended to special projects, including writing captions for GoFood's Independence Day illustrations.
I partnered with Gojek Vietnam Writer to successfully launch the feature in English, Indonesian, and Vietnamese. While GoFood's recommendation engine has evolved significantly to offer more personalized suggestions, I'm proud to have contributed to its foundation and growth. This project shaped me as the writer I am today.