The New GoFood
The redesign of GoFood, specifically GoFood Homepage.
As a member of GoFood's redesign initiative, I worked on the content strategy for the homepage transformation. Our goal was to shift from a cluttered interface - filled with promotional banners, sponsored merchants, and campaign information - to an intuitive experience focused on delivering relevant recommendations.
Working closely with Writers, Designers, Researchers, and Product Managers, I participated in comprehensive content reviews and UX audits, my first experience analyzing copy effectiveness and documenting improvement areas. I partnered with Designers to develop new information hierarchy concepts and gathered early user feedback to refine our approach.
While GoFood has evolved significantly since this project, I remain proud of our team's achievement in transforming the user experience. We had so much fun, and I hope you do too as you read and explore below.